The biggest challenge with this project was the sheer volume of content. How do you organize all of the information for travelers and local businesses when each side has different needs? Skopje is the capital city of Macedonia but since there isn't a well organized state tourist office, tourists were finding it hard to look for information when they needed it, and on the other side local businesses were not able to offer their services on an organized level to the travelers.
My priority was to create a user-friendly experience that enables visitors to plan their trip to Skopje and build a website that will cover every aspect of going to and around in the city. Also the website had to be designed to spark inspiration in those who view the content, and then encourage and inspire holiday bookings to Macedonia.
A memorable journey loves preparation.
The research showed that travel is more an emotional getaway rather than a necessity and It is driven by cumulated emotions. It also showed that the visual component on the website like images and videos plays a major role in influencing a visitor into action, so a lot of time was spent on building the informational structure of the website and on creating visuals that will persuade the visitors to travel to Skopje. Beside the aesthetic design and visuals, the site needed to have correct travel information, helpful logistical details and tips that will help visitors simplify the travel process
The final product is a travel website that generates ‘Wanderlust’. The website was built to make it easy for users to see why they should visit the city, as well as access all of the information they need to plan their trip.
The website features high-quality images on its home section that highlight the various activities available to tourists within the city and a very straightforward navigation setup on the top of the page. The webpage is divided into sections that cover accommodations, restaurants, destinations, events and other activities. The travel content was used as a vital SEO tool, capturing traffic for high-volume searches relating to destination discovery and exploration topics.
